My Current Reading List
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With a bit more free time on my hands, I have been reading a lot more…
Creating Breakthrough Innovations - Set of HBR articles on Innovation
Innovation:The Psychology of Influence - Rereading this great book
Word of Mouth Marketing - Andy, shared officespace with my last company, and other than being a great guy is also pretty dang smart about this whole word of mouth thing…
Authenticity - Book by Gilmore & Pine, authors of The Experience Economy
Creativity Today - Interesting creativity handbook from Europe
Influencer](http://www.amazon.com/Influencer-Change-Anything-Kerry-Patterson/dp/007148499X) - Not exactly sure what its about, but highly recommended to me.
Adland - History of Advertising
Peak - By the CEO of Joie de Vivre Hospitality, a chain of seriously hip hotels. This is probably the biz book of the year.
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