SpecialK.com
Work: Digital Strategy / User Research / Information Architecture / Interaction Design / Social Media Analysis
Led the redesign of SpecialK.com including upfront research, strategy setting, concepting, information architecture and functional requirements.
Chicago2016.org
Work: User Research / Information Architecture / Digital Strategy / Social Media
Led User Experience and Social Media efforts for Chicago's bid for the 2016 Olympics. Developed a multi-platform social networking strategy, that led to over 65,000 Facebook fans and over 4,000 Twitter followers.
Chicago2016.orgChicago2016 Facebook
Personas Examples
Sitemap
Wireframes
Usability Test Script
Usability Test Results
AMA Physician's Extranet
Work: Digital Strategy / User Research / Information Architecture / Functional Requireements
Led the development of a physician's portal/extranet for the AMA, including requirements gathering, information architecture, and art direction.
VEP SitemapVEP Wireframes
CPG Experience Audit
Work: Digital Strategy / Heuristic Evaluation / Industry Analysis
Conducted a comprehensive competitive audit of Oscar Mayer's competition, in reagrds to user experience, marketing objectives and consumer needs.
Competitive Audit
SoyJoy Conversation Audit
Work: Social Media / Conversational Audit
Conducted a conversational audit of the social media space for SoyJoy.
Conversational Audit
AMA E-Prescribing Tool
Work: Digital Strategy / Information Architecture
Led the development of a E-Prescribing physician's education tool for the AMA.
E-Learning Tool User Flow
Banjo Kazooie Aerial Challenge Game
Work: Game Design / Information Architecture / Experience Design / Functional Requirements
Led the design and concepting of a Flash-based game for kids, that was a tie in for Lunchables and Microsoft Xbox.
Banjo Kazooie Game
Hotdogger Blog
Work: Digital Strategy / Information Architecture / Social Media
Led the concepting and development of a social media platform for Oscar Mayer's Wienermobile team, including a blog and multiple twitter presences.
Tava.com
Work: User Research / Information Architecture / Digital Strategy / Art Direction
To help launch a new energy drink, I developed concepts for a social networking web 2.0 application to match the product's strategy. I also art directed the concept to comp phase.
WireframesComps
Comcast Workplace
Work: User Research / IA / Experience Strategy
Link: n/a
Small business services portal for the nations largest Cable Internet, TV and Voice provider.
PersonasTask Analysis Grid
Wireframes
GSK Intranet
Work: User Research / Digital Strategy / Information Architecture
International Ethnographic research study on finding information in the workplace for large multi-national pharmaceutical corporation. Goals project was to decrease the use of seven different search tools into one common search tool, that is customized based on a user's role.
Task Analysis GridPersonas
Wireframes
Summary Findings
Restaurant.com 2.0
Work: User Research / Information Architecture / Digital Strategy / Concepting
To help Restaurant.com develop the vision for their next site upgrade, I was asked to look at their business model, as well as the competitive landscape and develop a vision document of how their site might look with an upcoming redesign. I incorporated web2.0 effects and user generated content when appropriate to help enhance the overall customer experience.
Concept Wireframes
Ulta.com
Work: User Research / Digital Strategy
Usability review for ULTA.com, looking for user experience fixes and increasing conversion.
Usability EvaluationPageflow Recommendations
Mortgage101.com
Work: User Research / Information Architecture / Digital Strategy
Redesign of leading mortgage lender ratings and review site.
High Level SitemapPersonas
Usability Report
Lays.com
Work: Information Architecture / Digital Strategy / Art Direction
Concepts for two upcoming Lays marketing campaigns. Acted as client contact and project management, information architect, as well as art director.
CompsIntro Animation
Dun & Bradsteet
Work: Digital Strategy / User Research / Information Architecture / Design Strategy
Consulted on a number of projects, including the redesign of dnb.com's homepage to better align with their business objectives, as well as on new product prototyping.
Homepage Redesign WireframesProject Edison Screenflows
Unified Communication Center
Work: User Research / Information Architecture / Digital Strategy
Usability testing of the redesign of Comcast's web-based email which incorporates both Email and Digital Voice.
Usability Testing ScriptUsability Test Report
Usability Presentation
National Association of Realtors
Work: User Research / Content Strategy / Information Architecture / Design Strategy / Digital Strategy
Consulted on several projects on Realtor.org, including content strategy, content audits, bi-monthly usability testing, and the redesign of several areas of the site.
Resorts Content AuditCommercial Content Audit
Smart Growth Sitemap
Commercial Sitemap
Meetings & Expo Wireframes
Intralinks Usability Testing
Work: User Research
Conducted a series of usability studies for Intralinks, a online financial services product for investment bankers.
Usability Testing ScriptUsability Report
Usability Presentation
Restaurant.com
Work: User Research / Digital Strategy / Information Architecture
Led the design and IA for several areas of Restaurant.com, including landing pages, homepage redesign, and the redesign of the checkout process.
Landing Page WireframesCheckout Wireframes
Partners Sales Site
Work: User Research / Digital Strategy / Information Architecture / Visual Design
Led the design and development of a marketing site for Restaurant.com to help connect with perspective partners.
SitemapWireframes
In Seat Kiosk
Work: User Research / Digital Strategy / Information Architecture / Design Strategy
Led the development of a prototype of a seat-based, flash-based kiosk for a startup. Conducted user research, IA, and managed the design and development team to produce a fully functional product to show investors.
SitemapWireframes
OfficeMax.com
Work: User Research / Digital Strategy
Usability testing & site evaluation for upcoming redesign, as well as a Heuristic Evaluation for their B2B site, Reliable Office Supplies.
Site EvaluationTest Script
Comcast Security Channel
Work: User Research / Information Architecture / Digital Strategy
Online security portal for the nations largest Cable Internet, TV and Voice provider.
PersonasTask Analysis Grid
Research Findings
TheGreatEscape.com
Work: User Research / Digital Strategy / Information Architecture / Design Strategy
Led research and IA disciplines for a number of projects to improve The Great Escape's online presence.
Product Page WireframeHomepage Wireframes
IrwinMortgage.com
Work: User Research / Information Archtiecture / Digital Strategy / Functional Requirements
Lead the redesign of 3 mortgage sites for Irwin, including their consumer, broker, and correspondent websites. Acted as lead research, IA, and also was the liaison between the business side and the development team.
Personas: Consumers, BrokersBroker Sitemap
Broker Wireframes
People To People Travelogue
Work: User Research / Information Archtiecture / Digital Strategy / Art Direction
People to People is a student travel organization founded by President Dwight Eisenhower, with the mission to promote peace and understanding. I led a team creating an online travel journal for students to upload photos and their journals once they return from their overseas trip. I led the project, as well as was the strategy lead, IA, and creative director.
Wireframes
Polo.com
Work: User Research / Indsutry Analysis / Information Architecture
Led research and IA for the redesign of Polo.com.
Heuristic Evaluation
store.PBS.org
Work: User Research / Digital Strategy / Information Architecture / Art Direction
Led the redesign of the PBS online store, including research, information architecture, and creative/strategic direction.
PersonasWireframes
MLB.com
Work: User Research / Indsutry Analysis / Information Architecture
Led user research and IA work on the redesign of MLB.com's online store.
Heuristic EvaluationWireframes
LinensNThings.com
Work: User Research / Information Architecture
Led the research and IA for a redesign of LinensNThings.com.
WireframesAshford.com
Work: User Research / Information Architecture / Design Strategy
Led the research and IA for a redesign of Ashford.com.
Wireframes
Blyfly.com Analysis
Work: User Research / Industry Analysis
Led the research on a project trying to concept the redesign of bluefly.com, a discount high-end online apparel retailer. Highlights included a deep analysis of the Discount Apparel industry, comparing and contrasting Bluefly to it's competitors.
HBO Online Store Redesign
Work: User Research / Industry Analysis
Led the research of a redesign of HBO's online store.
Heuristic Evaluation
J&R Electronics Evaluation
Work: User Research
Led the research on a project concepting the redesign of jandr.com, a large online consumer electronics retailer.
Heuristic Evaluation
Radioshack.com
Work: User Research / Industry Analysis
Led the research phase of a redesign of Radioshack.com.
Heuristic Evaluation
Palm Online Store
Work: User Research / Information Architecture
Conducted usability studies for Palm.com, testing different versions of how to sell accessories, as well as card sorting to better understand how consumers expect accessories to be organized and classified.
Usability Test Report
CBSSportsline.com
Work: User Research / Indsutry Analysis / Information Architecture
Lead the research of incorporating MVP.com into the CBS Sportsline umbrella brand of websites.
Clickstream Study
AceHardware.com
Work: User Research / Information Archtiecture / Digital Strategy
Ace Hardware, America's Helpful Hardware Center, came to GSI to outsouce their e-commerce site. I lead upfrount user research, information architecture, as well as worked with the Art Director to insure the project's strategy was met by the UI.
Wireframes
LizClaiborne.com
Work: User Research / Digital Strategy / Information Architecture
Led the redesign of the LizCliaborne.com, a leading online apparel retailer. Conducted user research, as well as developed wireframes, and managed an outside design firm.
Wireframes