Led the redesign of SpecialK.com including upfront research, strategy setting, concepting, information architecture and functional requirements.
Led User Experience and Social Media efforts for Chicago's bid for the 2016 Olympics. Developed a multi-platform social networking strategy, that led to over 65,000 Facebook fans and over 4,000 Twitter followers.
Chicago2016.org
Led the development of a physician's portal/extranet for the AMA, including requirements gathering, information architecture, and art direction.
VEP Sitemap
Conducted a comprehensive competitive audit of Oscar Mayer's competition, in reagrds to user experience, marketing objectives and consumer needs.
Competitive Audit
Conducted a conversational audit of the social media space for SoyJoy.
Conversational Audit
Led the development of a E-Prescribing physician's education tool for the AMA.
E-Learning Tool User Flow
Led the design and concepting of a Flash-based game for kids, that was a tie in for Lunchables and Microsoft Xbox.
Banjo Kazooie Game
Led the concepting and development of a social media platform for Oscar Mayer's Wienermobile team, including a blog and multiple twitter presences.
To help launch a new energy drink, I developed concepts for a social networking web 2.0 application to match the product's strategy. I also art directed the concept to comp phase.
Wireframes
Small business services portal for the nations largest Cable Internet, TV and Voice provider.
Personas
International Ethnographic research study on finding information in the workplace for large multi-national pharmaceutical corporation. Goals project was to decrease the use of seven different search tools into one common search tool, that is customized based on a user's role.
Task Analysis Grid
To help Restaurant.com develop the vision for their next site upgrade, I was asked to look at their business model, as well as the competitive landscape and develop a vision document of how their site might look with an upcoming redesign. I incorporated web2.0 effects and user generated content when appropriate to help enhance the overall customer experience.
Concept Wireframes
Usability review for ULTA.com, looking for user experience fixes and increasing conversion.
Usability Evaluation
Redesign of leading mortgage lender ratings and review site.
High Level Sitemap
Concepts for two upcoming Lays marketing campaigns. Acted as client contact and project management, information architect, as well as art director.
Comps
Consulted on a number of projects, including the redesign of dnb.com's homepage to better align with their business objectives, as well as on new product prototyping.
Homepage Redesign Wireframes
Usability testing of the redesign of Comcast's web-based email which incorporates both Email and Digital Voice.
Usability Testing Script
Consulted on several projects on Realtor.org, including content strategy, content audits, bi-monthly usability testing, and the redesign of several areas of the site.
Resorts Content Audit
Conducted a series of usability studies for Intralinks, a online financial services product for investment bankers.
Usability Testing Script
Led the design and IA for several areas of Restaurant.com, including landing pages, homepage redesign, and the redesign of the checkout process.
Landing Page Wireframes
Led the design and development of a marketing site for Restaurant.com to help connect with perspective partners.
Sitemap
Led the development of a prototype of a seat-based, flash-based kiosk for a startup. Conducted user research, IA, and managed the design and development team to produce a fully functional product to show investors.
Sitemap
Usability testing & site evaluation for upcoming redesign, as well as a Heuristic Evaluation for their B2B site, Reliable Office Supplies.
Site Evaluation
Online security portal for the nations largest Cable Internet, TV and Voice provider.
Personas
Led research and IA disciplines for a number of projects to improve The Great Escape's online presence.
Product Page Wireframe
Lead the redesign of 3 mortgage sites for Irwin, including their consumer, broker, and correspondent websites. Acted as lead research, IA, and also was the liaison between the business side and the development team.
Personas: Consumers, Brokers
People to People is a student travel organization founded by President Dwight Eisenhower, with the mission to promote peace and understanding. I led a team creating an online travel journal for students to upload photos and their journals once they return from their overseas trip. I led the project, as well as was the strategy lead, IA, and creative director.
Wireframes
Led research and IA for the redesign of Polo.com.
Heuristic Evaluation
Led the redesign of the PBS online store, including research, information architecture, and creative/strategic direction.
Personas
Led user research and IA work on the redesign of MLB.com's online store.
Heuristic EvaluationLed the research and IA for a redesign of LinensNThings.com.
WireframesLed the research and IA for a redesign of Ashford.com.
Wireframes
Led the research on a project trying to concept the redesign of bluefly.com, a discount high-end online apparel retailer. Highlights included a deep analysis of the Discount Apparel industry, comparing and contrasting Bluefly to it's competitors.
Led the research of a redesign of HBO's online store.
Heuristic Evaluation
Led the research on a project concepting the redesign of jandr.com, a large online consumer electronics retailer.
Heuristic Evaluation
Led the research phase of a redesign of Radioshack.com.
Heuristic Evaluation
Conducted usability studies for Palm.com, testing different versions of how to sell accessories, as well as card sorting to better understand how consumers expect accessories to be organized and classified.
Usability Test Report
Lead the research of incorporating MVP.com into the CBS Sportsline umbrella brand of websites.
Clickstream Study
Ace Hardware, America's Helpful Hardware Center, came to GSI to outsouce their e-commerce site. I lead upfrount user research, information architecture, as well as worked with the Art Director to insure the project's strategy was met by the UI.
Wireframes
Led the redesign of the LizCliaborne.com, a leading online apparel retailer. Conducted user research, as well as developed wireframes, and managed an outside design firm.
Wireframes