Portfolio
A few interesting ideas about user experience, design and consumer behavior interspersed with a healthy dose of random musings, crazy rants, and a couple of insane ideas.
Chicago 2016
Leading User Experience and Social Media efforts for Chicago’s bid for the 2016 Olympics. This is my main day to day client, and I am involved heavily in all efforts.
Oscar Mayer
Led User Experience efforts for a variety of projects for Oscar mayer, including a competitive audit, project managing game development for Lunchables, and concepting a blog/twitter/google maps mashup...
American Medical Association
Led the research and UX for 3 projects for the American Medical Association, a redesign of their corporate site, an online learning tool, and helping the AMA develop a new revenue model and extranet.
Bluefly.com
Led the research on a project trying to win the redesign of bluefly.com, a discount high-end online apparel retailer.
Intralinks
Conducted a series of usability studies for Intralinks, a online financial services product for investment bankers.
CBS Sportsline
Lead the research of incorporating MVP.com into the CBS Sportsline umbrella brand of websites.
Ace Hardware
Ace Hardware, America’s Helpful Hardware Center, came to GSI to outsouce their e-commerce site. I lead upfrount user research, information architecture, as well as worked with the Art Director...
Comcast Security Channel
Online security portal for the nations largest Cable Internet, TV and Voice provider.
Comcast Unified Communication Center
Usability testing of the redesign of Comcast’s web-based email which incorporates both Email and Digital Voice.
Comcast Workplace
Small business services portal for the nations largest Cable Internet, TV and Voice provider.


